I want to start selling
Stack
Sell on WhatsApp, get paid on M-Pesa, see every order in one place. Free up to 30 orders a month.
Self-serve · Free, then KES 1,500/mo + 1% per transaction
Angazé Systems Group Limited
Make your business inevitable.
We build the operating systems and run the growth playbooks for WhatsApp-first, mobile-money-first commerce. Started in Nairobi. Built for operators in every growth market.
Where are you?
Three paths in. Pick the one that matches your stage.
The product, the team, and the partnership. Same architecture under all three. You graduate between them as you grow.
I want it built for me
Studio
We build your Stack for you in 2 to 4 weeks. You own the code. First 3 months on Stack included.
Done for you · KES 80,000 flat
I want a team running growth with me
Grow
We build, run, and grow your operation for 12 months. Twelve merchants per cohort.
Done with you · KES 30,000/mo + 10% of revenue growth
Not sure which fits? Book a 20-min call and we will route you honestly.
What we believe
Four principles, every build.
Understand uphill, solve downhill.
Most teams build before they understand. We spend the early hours learning how money and orders actually move through your business, then make the system shorter.
Productize before customizing.
We start from the closest packaged build, then customize. You get speed and a known cost. Custom only where it earns its place.
Reduce friction, compound visibility.
Every checkout step removed is revenue saved. Every published case is a customer found. We treat both as engineering problems.
Systems over individuals.
If your business stops when one person is sick, the problem is structural. We build so the operation runs without heroics.
Already shipped
Real products. Real merchants. Public links.
The shortest honest list of work that runs in production today. The list grows as Stack and Grow ship in 2026.
Joint venture
TrafficBuddy
Live NTSA-aligned driving theory platform. Bilingual, freemium, QR-verified certificates.
Client
Ayola Foods
Public web presence built by Angazé for Ayola Foods Limited.
Internal
OMS.pro
Multi-role operations platform we built for our own teams. The architectural patterns we ship to clients.
Field notes
Writing for the people who actually build.
Practical pieces on Daraja, WhatsApp Cloud API, custom ecommerce, and operating real businesses in growth markets.
M-Pesa
How M-Pesa STK push works (and how to add it to your website)
Most M-Pesa tutorials are six years old and reference dead endpoints. This one is current, runs in production at TrafficBuddy and angaze.co, and covers everything from OAuth to callback handling.
9 min read →
WhatsApp
The complete WhatsApp Cloud API guide for Kenyan businesses
Seventy percent of Kenyan ecommerce decisions still happen inside WhatsApp. This is how to operate it like infrastructure instead of a chat sidekick.
8 min read →
Strategy
Shopify vs custom ecommerce in Kenya: a decision tree
Most agencies in Kenya push you toward Shopify because it pays them a recurring affiliate. We sell custom builds and Shopify both, and most days we recommend Shopify. Here is the honest decision tree.
7 min read →
Free playbook
The M-Pesa Integration Playbook.
Twenty practical pages on wiring Safaricom Daraja STK push into a real ecommerce stack. Sandbox to production. Drop your email; we send it now.
Next step
Pick your path.
Stack to start. Studio to scale the build. Grow when you want a team in the trenches with you.